When BBC Worldwide needed to refresh the identity of their international channel, BBC Brit, they turned to the creative experts at Mmmultiply. The challenge? Updating the channel’s positioning and identity to align with new programming across South Africa, the Nordics, and Poland, ensuring a seamless rollout in three distinct regions.
To make this vision a reality, Mmmultiply developed comprehensive toolkits for each market. But a visually stunning identity isn’t complete without equally exceptional audio. That’s where we came in.
We collaborated closely with Mmmultiply to craft bespoke sound design and expertly mix the audio for BBC Brit’s refreshed channel idents. Each sound element was designed to amplify the new brand positioning while maintaining consistency across all regions.
The updated channel identity launched flawlessly across three continents, offering audiences a cohesive yet localised experience. Through our partnership with Mmmultiply, we delivered audio that matched the bold creativity of the visual identity, enhancing the overall impact of the rebrand.
